Arup Holiday Card

While the holiday season typically brings messages of celebration, festivities, and well-wishes, the world was grappling with lockdowns and the relentless spread of Covid-19. The Arup communications team approached me with a mission to send clients an uplifting message of resilience and hope while also showcasing Arup’s global projects. I collaborated with the team to pen the storyline and create a storyboard where the narrative struck a delicate balance between optimism and acknowledging the challenging times. I also worked with illustration, animation and translation teams to establish an aesthetic style and tone conveying both hope, Arup’s values, and commitment to transformative projects. Also, recognizing the impact of music, a custom music score was also produced to synchronize with the animated illustrations maximizing the card’s emotional impact.

Arup’s 2020 holiday card transcended the usual seasonal greeting. It was a testament to resilience, creativity, and the enduring power of human connection during challenging times. This digital card received very positive feedback from Arup’s clients and staff.

Sector: Architecture, Engineering and Construction
Project type: Art Direction | Storyboarding | Illustration | Animation | Copyrighting
Medium: Digital